Annual report2024
Annual report 2024
Avocado Mattress
YesAnd
Mandala
MUNGO
MUNGO
Leela Cotton
LikeFLO
Lucy & Yak
Natracare
TNC JOLO
Nudie Jeans
MUNGO
Dedicated
Eljl
Evermind
Mandala
MAZINE
Mightly
The Organic Company
Evermind
Givii
HERKA
Kadolis
LangerChen
Minimalisma
SNOCKS
MUNGO
Nudie Jeans
Q for Quinn
SALZWASSER
Natracare
Lanius
Lanius
Lavie
Leela Cotton
HERKA
Schlafraum
Town & Country Living
Tchibo
Nudie Jeans
Mightly
Chapter I
Preface
Dear Reader,
Evolving regulations in global value chains, particularly in Europe, have heightened the importance of voluntary sustainability standards for both compliance and accountability. Over the years, GOTS has established itself as a trusted benchmark for organic textiles, demonstrating the power of a robust and credible standard to drive positive change.
Building on this foundation, and recognizing the increasing need for comprehensive sustainability frameworks, Global Standard’s governing councils have revised the organisation’s Vision and Mission to expand beyond a single standard. This strategic shift marks a significant evolution – from GOTS as a standalone standard to a broader voluntary sustainability standard approach with multiple standards – empowering players in global value chains to further strengthen their impact and enhance their contribution to the UN’s Sustainable Development Goals.
In February 2024, the Global Standard Advisory Council approved the development of the first additional standard to GOTS. Following ISEAL principles, the new standard is being released for public comment in 2025 with final release to follow.
GOTS successfully completed an alignment assessment by the Organisation for Economic Co-operation and Development (OECD) in 2024, with the formal report expected in Spring 2025. The release of two industry-first handbooks on implementing due diligence principles has further strengthened Global Standard’s reputation as a thought leader. These handbooks – one for Certified Entities and one for Certification Bodies – are valuable resources for anyone seeking to integrate these principles into their businesses.
GOTS will go through its regular revision cycle in 2025, preparation for which began in 2024 by setting up a Standard Revision Committee with 25 stakeholder representatives. We welcome stakeholders’ engagement in the process through public comment periods during 2025, which we will announce each time.
We encountered irregularities with a Certification Body regarding Transaction Certificates, resulting in its suspension. After a thorough reassessment of its operating system by the Accreditation Body, as required, the situation stabilised with ongoing continuous monitoring. While challenging for all of those involved, this situation proved that our system effectively addresses issues and upholds credibility.
More and more, we extend our tools to support our rules: Global Trace-Base went live in its first phase in the third quarter of 2024. This system, when implemented fully in 2025, will go a long way in ensuring the integrity and traceability of certified materials, impact monitoring and evaluation and serve as a growing platform for sustainable development in the textile sector.
Education and collaboration remain central to our efforts. Through initiatives like our #BehindTheSeams campaign, new trainings and regional round tables, we continue to raise awareness, maximise shared knowledge and connect stakeholders across the value chain – from farmers to fibre processors to textile manufacturers to consumers.
Read on to learn more about Global Standard’s highlights in 2024.
None of this progress would be possible without the ongoing cooperation of all who share our vision to enhance people’s lives and the environment. Your dedication and collaboration continue to inspire and encourage us. We thank you all for being part of this journey.
Claudia Kersten
Managing director
Rahul Bhajekar
Managing director
Chapter II
HIGHLIGHTS 2024
HIGHLIGHTS 2024
15.441 certified facilities were reported in total a 5.2% growth (14.676 facilities in 2023).
Countries
Certified Entities are located
in 87 countries.
GOTS Certification Bodies
26 approved Certification Bodies are active globally.
GOTS CAMPAIGN
The #Behindtheseams educational campaign reached over 70 million unique individuals and generated over 151 million impressions.
Year 2023
Unique individuals reached
Year 2024
Unique individuals reached
Year 2023
Impressions
Year 2024
Impressions
New Handbook
The Due Diligence Handbook for Auditors version 1.0 was launched on 19 November 2024.
Online Trainings
Two new online trainings on due diligence were provided to Certified Entities.
New standard
Global Standard announced initial work on developing a new standard to include additional sustainable fibres.
AI Organic Cotton Project
The Satellite Cotton Monitoring Project successfully differentiated organic vs. conventional field types in India using AI and satellite imagery.
Vision
Our vision is a world where all textiles are produced in accordance with the principles of health, ecology, fairness and care to enhance people’s lives and the environment.
Organic textiles are an integral part of this holistic approach.
Chapter III
Development, Implementation and Quality Assurance
Standard Updates
GOTS Version 7.0, fully implemented 1 March 2024, is a significant leap forward in our ongoing pledge to bolster the integrity and sustainability of the organic textile sector.
Concerted efforts were initiated immediately following its publication to transition to the new version and carried on throughout 2024, including releasing an updated Manual for the Implementation of GOTS.
By encouraging early adoption among the independent Certification Bodies (CBs) and Certified Entities (CEs), Global Standard facilitated a seamless transition that ensures all audits and assessments adhere strictly to GOTS Version 7.0 criteria.
To enhance traceability and usability across the certified value chain, Global Standard also revised GOTS classification documents that include reference codes utilised by the Global Trace Base. These codes encompass data points such as product categories, raw material types and geographical information. The updated classification database has been harmonised with industry norms to enhance usability and streamline access for stakeholders across the certified value chain.
Distribution of GOTS-certified Entities in 2024
DUE DILIGENCE HANDBOOK FOR AUDITORS
Global Standard continuously works towards making the GOTS guidance on due diligence more understandable to various stakeholders. After extensive research, consultation and collaborative effort, we proudly launched on 19 November 2024 the comprehensive 75-page Due Diligence Handbook for Auditors Version 1.0.
The Handbook for Auditors:
- Equips auditors with the knowledge and tools necessary to effectively conduct audits on GOTS 7.0 due diligence, human rights and social criteria.
- Enables GOTS-approved Certification Bodies to conduct high-quality audits that ensure effective verification of compliance with the GOTS 7.0 criteria.
- Offers guidance and recommendations to Certification Bodies for designing and implementing due diligence, human rights and social audit plans.
- Supplements Certification Bodies’ existing audit procedures for more understanding, but should not be considered the sole resource in the process, reflecting GOTS’ trust in its Certification Bodies.
In addition, Global Standard launched in 2024 two online training modules covering the basics of the due diligence process and the development of the Policy on Responsible Business Conduct. The training modules are available through Global Standard’s own Learning Management System. Global Standard intends to develop further training modules.
Quality Assurance
In July 2024, Global Standard suspended the GOTS-approved Certification Body Intertek for noticed lapses in their operations. Under the terms of the suspension, they were prohibited from acquiring new clients, issuing Transaction Certificates and enhancing scope of current clients. It was found necessary for Intertek to reset their operations after a thorough review supervised by their Accreditation Body. Intertek completed the necessary actions and, following approval by their Accreditation Body, the suspension was lifted in November 2024.
Top 10 Countries with the most GOTS-Certified Facilities
COMPLIANCE, REGULATIONS AND LOBBYING
Global Standard stayed informed of rapidly changing legislation and regulations around the world, expanding our team to include a new regulations specialist. We analysed new legislation in detail to ensure that Global Standard provides the best possible support to Certified Entities in terms of compliance with existing and future laws.
Global Standard supported work on key policy initiatives in Europe – including the Revision of the Textile Labelling Regulation (EU) 1007/2011, the Proposal of the EU Commission regarding a Green Claims Directive and the Delegated Acts to be adopted under the Ecodesign for Sustainable Products Regulation (EU) 2024/1781 – and participated in workshops and consultations organised by the European Union. We also continued collaborating closely with IFOAM Organics Europe.
GOTS Version 8.0
Global Standard started working on the upcoming revision of GOTS. Version 8.0 will include provisions on the circular economy, mitigation of climate change-related issues that affect the well-being of workers and further improvements to the due diligence criteria.
A public call in late 2024 for becoming a member of the GOTS Standard Revision Committee 2025 resulted in the evaluation of more than 50 applications to form the new committee comprising 25 members. In line with the three-year revision cycle, the updated version of GOTS is expected to be released in March 2026.
Looking ahead: New standard coming
Work on an additional standard is ongoing, as per ISEAL requirements. It is expected that the standard will be released for public consultation in 2025.
Mission
Our mission is to ensure the highest level of social and environmental impact in textile value chains through Voluntary Sustainability Standards and related activities.
Resources
New resources
GOTS advisory on AOX extraction signed
DownloadUpdated Resources
Chapter IV
Verification
Verification
Compliance with GOTS is assured through a rigorous verification process carried out by independent, third-party, approved Certification Bodies (CBs). Their stringent assessments ensure trustworthiness and uphold the integrity of the Standard.
Audit Frequency
Initial certification process:
CBs perform on-site audits and thoroughly review production processes and practices to ensure that companies meet the strict criteria of GOTS.
Follow-ups:
After the initial certification process, CBs perform annual audits as well as some unannounced inspections to verify continued compliance.
APPROVED CERTIFICATION BODIES (CBs)
Apart from requiring ISO 17065 accreditation as a primary qualification, Global Standard uses its own system for approving new CBs, as well as for continuous monitoring of the approved ones. There currently are 26 GOTS-approved CBs, 10 of which offer chemical input approval in their scopes of activity.
We work closely with CBs to ensure clear and comprehensive communication on accreditation-related matters. Global Standard has a Certifier Council that meets annually in person, and every CB has one nominee on this Council. The CBs also have representation on the GOTS Standard Revision Committee as an important stakeholder in the process. This collaboration helps ensure that certification remains robust and effective. In addition, CBs are under the supervision of independent Accreditation Bodies, who conduct annual assessments and surveillance of the respective CBs, consistent with ISO 17065 and GOTS requirements.
COOPERATION WITH CBS
Global Standard engaged with CBs in quarterly calls covering matters of mutual interest as well as implementation of requirements. We accompanied CBs at a number of on-site audits as observers, in addition to randomly verifying a number of documents throughout the year. Global Standard also reviewed all certification applications from gins and offered a preliminary evaluation based on available historical data and understanding. Further, we monitor information that is placed in the Farm-Gin Registry, a unified platform for registering and tracking sustainable fibre production globally to help curtail fraud.
Global Standard continuously monitors CBs and employs checks and balances within its verification and accreditation system. For example, illustrating the rigour and solidity of the accreditation system, one approved CB was suspended in July 2024 by Global Standard because the CB failed to consistently comply with the applicable requirements of GOTS and the management of non-conformities. The CB was required to take corrective actions, confirm and verify these with their Accreditation Body and did so, after which Global Standard lifted the suspension in November 2024.
Investigations
Global Standard investigated more than 34 complaints related to operational matters, such as Transaction Certificate issuance, chemical input approvals, migration of entities and labelling – with some including alleged fraud. The investigations were conducted in cooperation with the concerned CBs. Some of these investigations unearthed evidence of fraud, which led to Global Standard placing a certification ban on 16 entities in 2024.
ADVANCING TRACEABILITY AND INTEGRITY
In 2024, there was broader work on the Global Standard centralised database, Global Trace Base, developed with the assistance of the German government, to ensure the traceability of organic material in the system as well as reduce fraud.
Annual survey
60% of survey respondents reported that GOTS certification provided them an increase in business opportunities in 2024.
Almost 77% of Certified Entities said that the coordination of the audit with the Certification Body was “Very Good” or “Excellent”.
In 2024, 60% of Certified Entities rated the timely issuance of Transaction Certificates as “Very Good” or “Excellent”. This is an improvement of 17% over 2023 (43%).
Chapter V
Protection
Protection
To further protect the integrity of the Standard, Global Standard investigates and imposes sanctions whenever there is evidence of a misleading use of the GOTS Signs or reference to GOTS certification.
Anyone who intends to list, label or sell any textile product in retail with the internationally registered GOTS trademark or any other reference to GOTS must meet the criteria and follow the rules set out in the “Conditions for the Use of GOTS Signs” document available on Global Standard’s website.
Our strict labelling requirements ensure that the GOTS label placed on a product serves as a guarantee to consumers that all production stages have been compliant with the Standard’s criteria – from the certified organic origin of the fibre to the finished item purchased at a store.
We monitor unauthorised, false or misleading uses of the GOTS registered trademark and other GOTS-related claims in advertisements and promotional materials. Global Standard experts educate brands and retailers on the proper listing and labelling requirements and takes corrective and/or legal action when necessary.
In 2024, we received through the online complaints system 154 reports of possible violations of the use of GOTS Signs. Most of these complaints came from companies and individuals in Germany (26%), followed by Amazon Germany (24%) and the USA (16,8%), with most of the remainder spread across Europe and a few non-European nations. The complaints resulted in one or more of the following, depending on the case: retailer certification; the receipt of proper documentation (Scope Certificates, Transaction Certificates and Labelling Release Forms) verifying the authorised use of GOTS Signs or the removal or correction of a product listing; the entire removal of all GOTS mentions and Signs from all retailer product listings and online content; and/or legal action.
Top countries by complaint form submissions
Chapter VI
STORIES
GIE RABALMA
The DIAMA textile brand created by GOTS-certified GIE RABALMA was born 15 years ago from an encounter between a group of organic cotton producers and women hand spinners from the cotton-growing region of central Senegal and Martine Gueye, a Franco-Senegalese woman passionate about traditional handicrafts and the ecological and social ties that go with them.
Organic cotton cultivation in the region was supported by several development programmes and NGOs in the early 2000s, leading to conversion by producers convinced of the methods, accompanied by Senegal’s national ginning company SODEFITEX.
Gueye’s project consists of building an ecological craft cycle from the organic cotton ginned by SODEFITEX and involving an association of 150 hand spinners and the GIE RABALMA workshop, where spinning, weaving, dyeing and finishing take place.
GIE RABALMA’s commitment to ethical and environmental quality and traceability has enabled it to obtain GOTS certification following audits of all its production processes.
The aim is to participate in the local transformation of raw materials for the creation of the DIAMA home textile collection.”
NATUREPEDIC
Yataş
“Yataş, incorporated in 1976, designs and manufactures bedding, furniture and home textiles. Known for its deep-rooted history in the mattress industry and innovative products, Yataş further maintains its strong position in the industry with high-quality and functional home textile products.
In 2024, Yataş took a significant step in sustainability and environmentally friendly products with the Sova Organic Cotton series. These organic cotton pillows and duvets highlight naturality in their simple and stylish designs, with the aim of providing a comfortable and healthy sleep experience for adults and babies. Not only does organic cotton bring the natural comfort of nature to the bedroom, but it also reflects the business’ understanding of sustainability.
Significantly, Yataş was certified to GOTS in 2024. The certification contributed to the widespread use of organic cotton and ensured our sustainable production in Türkiye, enabling us to reach higher standards in production processes and products.
This certification is a huge step not only in terms of the environment, but also in social responsibility. We are reinforcing our commitment to quality and sustainability, while also continuing our efforts to increase the significance of the GOTS certificate in Türkiye.”
MUNGO
Marusan Industry
“Established in 1948, Marusan Industry has long been committed to cotton, specialising in the manufacturing of nonwoven materials for cosmetics as well as medical and hygiene applications.
In 2014, Marusan Industry obtained GOTS certification, reinforcing our dedication to ensuring traceability in our supply chain. By prioritizing direct engagement with cotton-producing regions and working closely with industry partners, we ensure fair and transparent procurement while upholding high sustainability standards.
We emphasise that cotton has been cultivated by human hands since ancient times, making it one of the most familiar fibres to humanity. Since our founding, we have walked alongside cotton, continuously exploring its new possibilities.
The GOTS certification has strengthened our ability to deliver products that align with international sustainability and quality expectations.
Guided by the vision, ‘Living with cotton, exploring new markets for cotton, and developing cotton in the 21st century’, Marusan Industry continues to drive innovation in nonwoven cotton technologies and expand its presence across global markets. Moving forward, we remain dedicated to exploring the limitless potential of cotton and contributing to the world as a company that upholds sustainability and responsible production practices.”
SANKEI MERIYASU
Lucy & Yak
“Lucy & Yak is an independent, people-focused brand, dedicated to upholding a positive environmental and social impact. We showcase that a business can and should be done differently.
Since the brand was founded in 2017, Lucy & Yak’s co-founders have been aware of the part they play in responsible production, with their mission being to promote a way of sourcing, producing and doing business that positively impacts both people and the planet. Using sustainable fabrics, our products are made using organic, natural, recycled or deadstock fabrics and are all eligible for our buyback scheme, PreLoved, as part of our pledge to keep the clothing in circulation for longer.
From the denim in our trousers and jackets, to the dungarees we’re loved for, the majority of Lucy & Yak’s products are made from organic cotton and certified with the GOTS label.
There are many reasons why the brand chose to obtain the GOTS certification, including traceability. Knowing that the organic cotton in our products is certified throughout all processing stages means we can ensure a level of sustainable and ethical practices have been followed throughout.
Certification of a product is more than just a label for us; it is a symbol of trust and transparency in the textile supply chain – something that is incredibly important for our customers and community.”
FC St. Pauli
H&M
“Since H&M was founded in 1947, we have made what was once a luxury for the few accessible for the many. Now, with more sustainable fashion being a luxury for the few, we are on the journey to do the same thing again.
We are committed to making the magic and power of fashion accessible to all through our business idea: fashion and quality at the best price in a sustainable way.
Given that the biggest environmental impact takes place in the fabric manufacturing and raw material stages, choosing and investing in lower impact materials and their processing plays a crucial part in our strategy towards a more sustainable fashion future. Cotton is the material we use the most, and, since 2020, all our cotton is either organic, recycled or sustainably sourced.
By working with globally recognized certifications such as GOTS, which ensures responsible processing at every step of the textile supply chain – from raw fiber to finished product – we aim to reduce the impact our products have on climate, nature and people, while we guide our customers in making more informed choices.”
Jiecco Fashion
“Fashion company Jiaxing Jiecco Fashion Co., Ltd. was established in 2009 in Jiaxing, Zhejiang, China, and is engaged in the development, design, production and sales of organic garments made with organic cotton, organic hemp and organic wool.
Starting with a GOTS-certified organic garment in 2014, Jiecco Fashion has adhered to the concept of environmental protection, energy conservation and sustainability and is committed to health and environmentally friendly causes. In addition to combining fashion to create leading organic fashion garments, we focus on social responsibility and protect the rights and interests of workers. All workers involved in production are in a good environment and enjoy fair wages and reasonable working conditions.
We firmly believe that only by ensuring fairness and dignity in every step can we create truly valuable products.
We believe that fashion is not only an external choice, but also a persistence in inner beliefs. Producing GOTScertified products is more than creating a garment, it is also supporting a sustainable lifestyle. Behind every GOTS-certified garment is care for the environment and a love for life.”
Chapter VII
Satellite Cotton Monitoring Project
Satellite Cotton Monitoring Project
In a pioneering move that could reshape sustainable agriculture, Global Standard and AI firm Marple unveiled in 2024 the results of their revolutionary Satellite Cotton Monitoring Project in India. Addressing critical challenges in the industry, this innovative project aims to increase organic cotton availability and secure fibre integrity, building on GOTS’ existing robust measures.
The project:
- Demonstrated a 97% accuracy rate in detecting cotton fields and over 80% accuracy in determining their organic status.
- Aims to increase organic cotton integrity and availability.
- Analysed 2.7 million square kilometres in India for organic cotton.
- Uses first-of-its-kind CoCuRA technology and is unmatched in data collection.
How it Works
Co-financed by Global Standard and the European Space Agency’s Business Applications and Space Solutions (BASS) programme, the project leverages the Cotton Cultivation Remote Assessment (CoCuRA) software developed by Marple.
Marple field teams visited over 6,000 fields in India, across the states of Gujarat, Haryana, Madhya Pradesh and Maharashtra, optimising field detection by collecting data on crops, soil types and cultivation status. This data was then used by Marple to refine the CoCuRA algorithm for cotton specifics in India. Once the algorithm was trained, it was applied to the entire agricultural area of India.
Within seconds, CoCuRA detected all organic and conventional cotton fields with remarkable accuracy. A project of this magnitude is only possible with CoCuRA, with no other comparable project or data in existence.
ENHANCING ORGANIC COTTON AVAILABILITY AND SECURING INTEGRITY
The technology’s ability to pinpoint cotton fields where farmers use near-organic or uncertified organic methods can ensure a steady increase in certified organic cotton by facilitating the certification process for farms.
Building on GOTS’ robust integrity measures, the CoCuRA software integrates AI technology with satellite data to verify cultivation practices.
The data collected also contributes to Global Standards’ Global Fibre Registry, consolidating comprehensive data on raw material production before it enters the GOTS value chain, further adding to fraud detection and prevention.
Following the successful pilot in India, the project is expected to expand globally. Global Standard is eager to see this technology extend to other regions and additional fibres, which could revolutionise how crops are monitored.
THE SATELLITE COTTON MONITORING PROJECT IS A GAME-CHANGER REGARDING TRANSPARENCY, INTEGRITY AND A NEW ERA OF ACCOUNTABILITY IN ORGANIC COTTON. THIS SUPPORTS THE FUTURE OF RESPONSIBLE SOURCING ‒ DATA-DRIVEN, VERIFIABLE AND BUILT TO SCALE.
Chapter VIII
Tracing the origins
Global Trace-Base
Work continued in 2024 on the Global Trace-Base (GTB), a centralised data system designed to trace certified companies (Scope Certificates) as well as the materials (Transaction Certificates) throughout the entire value chain. It aims to make information readily accessible and reliable by bringing greater visibility to the country or region of origin of the certified raw fibre material as well as by enabling volume reconciliation (a reconciliation of purchases and sales) in every processing step. By implementing GTB, we are ensuring integrity within the textile value chain, and when an issue occurs, that it is far easier to spot and faster to remedy.
In 2025, we will focus on consolidating GTB’s core proposition by delivering on its baseline commitments and ensuring that critical certification data is fully supported.
Farm-Gin Registry
The Farm-Gin Registry (FGR) is an initiative that aims to create a unified platform for registering and tracking sustainable fibre production globally, from origin to first processor, starting with organic cotton. It collects and records organic raw cotton and ginning data, allowing GOTS to calculate input volumes for GOTS-certified gins. The data gathered also provides GOTS with valuable insights into the structures of farm groups in India and across many other regions.
In 2024, we continued compiling and learning from feedback on FGR’s global launch.
THE FARM-GIN REGISTRY HELPS TO CLOSE THE GAP BETWEEN FARM STANDARDS AND GOTS BY KEEPING TRACK OF THE ORIGINS OF ORGANIC COTTON. IT’S THRILLING TO REALLY SEEING THE AMAZING FARM PROJECTS THAT EXIST IN THE WORLD, AND IT IS ABSOLUTELY AMAZING THAT WE CAN NOW GET IN TOUCH WITH PROJECTS LIKE THIS THROUGH THE REGISTRY.
Chapter IX
Education & promotion
Education and Promotion
Global Standard’s marketing, public relations and education activities showed significant achievements in 2024.
GOTS’ education and promotion efforts:
- Secured 32 in-depth coverage pieces and placed 8 interviews highlighting GOTS positively.
- Launched a blog in September and published 11 posts from Global Standard experts, brands and partners.
- 99% positive or neutral media coverage.
- Released two new due diligence trainings for Certified Entities (CEs).
Global Standard advanced its leadership in sustainable textiles through impactful marketing throughout the year. The #BehindTheSeams campaign, a key initiative in its second year, reached over 151 million impressions, engaging 70 million consumers and involving 265 certified brands. This success was bolstered by the campaign’s educational giveaway and multilingual toolkit, which empowered participants to communicate effectively about sustainability.
Social media efforts enhanced Global Standard’s visibility and educated both the public and the industry while leveraging engaging visuals and collaborations to amplify reach. The GOTS Blog, launched in September, emerged as a strategic tool for education, engagement and collaboration. It featured insights into sustainable practices, stories of CEs and content to inspire and connect with audiences.
Complementing our sustainability efforts, new multilingual marketing materials and resource-saving QR-enabled scancards enriched event experiences, reinforcing Global Standard’s role as a pioneer in sustainable textiles and laying a robust foundation for continued growth in 2025.
In a further drive to use state-of-the-art resources responsibly while supporting its stakeholders, Global Standard used its online learning management system to design and release two trainings on due diligence to its CEs. The on-demand trainings include tests to ensure correct comprehension. While the Standard, Implementation Manual and Due Diligence Handbook for Certified Entities will always take precedence, the online trainings provide an opportunity to increase CEs’ practical knowledge on due diligence in a pleasant, interactive way and help them reach a deeper understanding of the topic.
IN 2024, OUR STRATEGIC FOCUS ON EDUCATION, ENGAGEMENT AND DIGITAL INNOVATION STRENGTHENED GLOBAL STANDARD’S THOUGHT LEADERSHIP IN RESPONSIBLE TEXTILES AND SET THE STAGE FOR CONTINUED IMPACT IN 2025 AND BEYOND.
AWARENESS CAMPAIGN FOR GOTS-CERTIFIED BRANDS
In September 2024, the #BehindTheSeams campaign reached new heights, showcasing the immense value of collaboration in the organic textile industry. In its second year, the initiative extended to an entire month, partly to accommodate the growing interest from brands and stakeholders.
Leveraging resources provided by Global Standard to amplify their messaging, 265 GOTS-certified brands and companies actively participated in the campaign. A comprehensive toolkit with ready-to-use marketing materials – ranging from social media posts to point-of-sale displays – empowered participants to showcase their commitment to sustainability effectively.
A major highlight of 2024’s campaign was the introduction of an educational giveaway to engage consumers in a fun and informative way. Participants were encouraged to visit the award-winning campaign website, behindtheseams.eco, available in nine languages, daily to answer GOTS-related questions, earning points for correct answers to increase their chances of winning. These activities deepened consumer understanding of GOTS goods while getting the chance to win a GOTS-certified organic mattress from Naturepedic (for participants in the U.S.) or a sustainable Parisian getaway, featuring train tickets, a two-night stay in a sustainable hotel, dinner at a sustainable restaurant and a private fitting for a GOTS-certified jacket from John Preston (for participants located in Europe).
The campaign strengthened Global Standard’s network by expanding our brand partnerships and fostering deeper connections within the industry. With participation demand exceeding capacity for the second consecutive year, Global Standard looks forward to continuing this impactful initiative and broadening its reach in 2025.
THE #BEHINDTHESEAMS CAMPAIGN EMBODIES OUR APPROACH TO HEDONISTIC SUSTAINABILITY ‒ SHOWING CONSUMERS THAT MAKING RESPONSIBLE CHOICES DOESN’T MEAN SACRIFICING STYLE, QUALITY OR CONVENIENCE.
Global Standard Engagement
Global Standard engaged in capacity building across the sector in 2024, from agreements with governments, improving stakeholder dialogue and strategies to enter new markets. Two highlights saw Global Standard reach a historic agreement with China and host a highly successful brand roundtable in India.
Through these engagements, Global Standard furthered its reach and secured its position as a thought leader, both listening to the industry and providing it with the tools to be more sustainable.
Global standard forges a path in Сhina
Global Standard Policy and Legal Advisor Herbert Ladwig and Global Representative in APAC Felicia Shi took part in the 2024 Textile ESG Innovation Conference in Keqiao, China, in December.
Herbert Ladwig
Global Standard Policy and Legal Advisor
Felicia Shi
Global Representative in APAC
Herbert delivered a keynote speech on how voluntary sustainability standards can help companies comply with environmental, social and governance (ESG) frameworks. Speaking to textile leaders and innovators from around the globe, he explained that GOTS is more than a certification standard – it is a comprehensive framework assisting companies in achieving sustainable development, enhancing supply chain transparency and adhering to international ESG guidelines.
The conference celebrated the renewal of the Strategic Cooperation Agreement between Global Standard and the China National Textile and Apparel Council (CNTAC) after 11 years.
Herbert and Yan Yan, Vice President of CNTAC, participated in a signing ceremony with Felicia as a witness. Herbert and Felicia met with Yan Yan and Kehua Hu, the Vice Director of the Office for Social Responsibility at CNTAC, to discuss past collaborations and recent projects, as well as to explore future opportunities.
During the trip, Herbert and Felicia visited one of Shaoxing’s largest dyeing companies, GOTS-certified Jinxianghui Textile Printing & Dyeing Co., Ltd. There, they engaged with workers to understand their operational conditions and challenges and toured facilities.
Global standard convenes global brands and retailers
In December, Global Standard organised a GOTS Global Brands and Retailers Workshop, the first of its kind that involved the exclusive participation of members of these groups. The event, which took place at Hotel Lemontree in New Delhi, brought together top names from the global market, including Auchan, Bestseller, Carrefour, Celio, Frugi, H&M, Ikea, Impulse, Indiska, Varner Group, United Colours of Benetton, Ola Otter and Groupe Eram.
The aim was to foster better collaboration and hear thoughts from global brands and retailers regarding various aspects of GOTS. Topics covered included the sourcing activity of retailers, suggestions for the betterment of GOTS, fraud prevention and other vital points. Given the overwhelmingly positive feedback received, Global Standard plans to host similar events in the future.
THROUGH STRATEGIC PARTNERSHIPS AND DIRECT ENGAGEMENT WITH INDUSTRY LEADERS, GLOBAL STANDARD CONTINUES TO SHAPE THE FUTURE OF SUSTAINABLE TEXTILES. OUR RENEWED AGREEMENT WITH CNTAC IN CHINA AND THE FIRST-EVER GOTS GLOBAL BRANDS AND RETAILERS WORKSHOP IN INDIA REFLECT OUR COMMITMENT TO STRENGTHENING COLLABORATION, FOSTERING DIALOGUE AND EQUIPPING THE INDUSTRY WITH THE TOOLS NEEDED FOR REAL, LASTING IMPACT.
Global Standard Representatives
Global Standard works tirelessly to promote GOTS, the organisation and its values across the globe, all while cooperating closely with stakeholders spanning the entire textile supply chain. Global Standard Regional Representatives are based in key textile regions around the world, including North America, Europe, Asia and Africa, and are employed for their expertise in a specific focus area, such as the European Union and Global Brands. This targeted approach allows Global Standard to effectively disseminate GOTS information and build partnerships in various regions and with numerous different stakeholder groups, leading to the broader promotion of sustainable practices in the textile industry.
VISIBLE, INFORMATIVE AND ENGAGING
Throughout 2024, Global Standard received hundreds of inquiries on the Standard and on how to work with it. Regional Representatives offered a wide variety of educational opportunities, collaborated with industry stakeholders and extended ongoing support to those in need. Daily requests for information about GOTS came in from manufacturers and retailers, while companies undergoing certification sought advice and clarification about the process and requirements. In addition to individual consultations, we also participated in panels, workshops, presentations and educational sessions with brands, manufacturers, governing bodies and other interested groups.
Evolving to meet needs
As of September 2024, Global Standard made adjustments within the Global Standard Representatives to ensure that we are better positioned to thrive in a rapidly evolving market. These changes included Franziska Dormann assuming the role of Head of Regional Representatives and Representative to Luxury Brands, while Juliane Ziegler became the Representative to Global Brands. Franziska will continue to focus on growing and developing our involvement with luxury brands, allowing Global Standard to dedicate more specialised attention and continue to deliver the highest levels of excellence to each of these important stakeholder groups.
Read on about how we advanced the GOTS cause in 2024.
Luxury Brands
Head of Regional Representatives and Representative to Luxury Brands Franziska Dormann participated in impactful exchanges with luxury brands such as Chanel and Kering in 2024.
Many luxury brands have expressed a desire for more detailed information regarding GOTS’ social criteria, showing their commitment to ensuring the highest standards across their supply chains. In addition, Franziska had continuous exchanges with global brands, such as Inditex, whom she advised on the new version of the Standard, labelling questions and implementation.
Franziska participated in high-level conferences, including the Global Fashion Summit in Copenhagen and the Textile Exchange Conference in Los Angeles. She also attended numerous fairs, exhibitions and conferences to stay updated on industry trends, better understand the needs of the sector, enhance GOTS’ visibility and position GOTS as a vital tool for risk management in the evolving landscape of sustainable fashion.
Franziska Dormann
Head of Regional Representatives and Representative to Luxury Brands
Global Brands
In September 2024, Juliane Ziegler transitioned from Representative in Germany, Austria and Switzerland (DACH) into the role of Representative to Global Brands.
Her key activities included participating in major industry events, such as the Copenhagen Fashion Summit, Who’s Next in Paris and the Textile Exchange Conference in Pasadena. At these events, she delivered impactful presentations on navigating sustainable fashion and GOTS as a comprehensive solution, engaged in Q&A sessions and built valuable connections with global industry leaders, including Inditex and Patagonia. Her consultancy efforts focused on onboarding new contacts and strengthening relationships with global stakeholders in the textile industry.
Juliane Ziegler
Representative to Global Brands
Meet GOTS photospread
Chapter X
Organisation
ORGANISATION
Global Standard gGmbH, owner and operator of GOTS, is an independent non-profit organisation that maintains a flat structure and aims to minimise administrative costs.
45
staff members
in
12
countries
speaking
25
languages
Rahul Bhajekar
Managing Director
Claudia Kersten
Managing Director
Petra Roidinger
Finance & Administration Associate
Jacqueline Schneider
Head of Administration / Executive Assistant
Herbert Ladwig
Policy and Legal Advisor
Cécile Chi
Assistant to Representative in APAC
Roman Alyamkin
Sustainability Reporting Standards Specialist
Tristan Arlaud
Associate, Standard Development (Human Rights and Social)
Bükra Kalaycı
Responsible, Standard Development and Implementation (Ecology)
Akash Patel
Quality Assurance Assistant
Raman Sahu
Quality Assurance Assistant
Jeffrey Thimm
Organic Production Specialist
Olga Joloud
Technical Product Manager
Bupela Kalubi
Associate Software Developer
Katrin Khoza
Principal Engineer, Special Projects
Susanne Diener
Representative in Germany/Austria/Switzerland
Muktar Dodo
Representative in Africa
Franziska Dormann
Head of Regional Representatives & Representative to Luxury Brands
Ganesh Kasekar
Representative in South Asia
Fiona Matsumoto
Representative in Japan
Felicia Shi
Representative in APAC
Aleksandra Czajka
Public Procurement Specialist
Nicola Dach
Knowledge Management & Continued Education Specialist
Daphne Sophie Laut
Marketing Associate
Katie Lee
Public Relations Specialist
Marie-Luise Pörtner
Global Regulations Specialist
Holger Stripf
Head of Marketing
Emma Brauch
Student Assistant Public Procurement
Lea Göbel
Student Assistant Knowledge Management
Lukas Joey Küstner
Student Assistant Marketing
Ryan Sitler
Representative in North America
Christopher Stopes
Representative in UK Representative to the EU (Institutions)
Elif Yaraşık
Representative in Turkey
Juliane Ziegler
Representative to Global Brands
Jesús Aguirre Chavez
Monitoring & Evaluation Specialist
Ruslan Alyamkin
Responsible, Standard Development and Implementation (Social Responsibility)
Madhu Bhadula
Protection Assistant
Otto Kersten
Protection Officer
Travis Wells
Protection Officer North America
Sneha Bhadula
Associate Software Developer
Diego Centurión
Senior Product Manager
César Escobedo
Head of Data & Technology
Ayanda Yende
IT Operations Associate
Siyasanga Tshongweni
IT Operations Associate
Anathi Selani
Data Engineer
Chapter XI
Financials 2024
FINANCIALS 2024
The GOTS programme is self-financed, predominantly from small fees by participating companies. In 2024, these amounted to around 5.2 million euros. All income generated is used to reach our objectives.
INFLOW 2024 (PRELIMINARY)
Certification body annual fees
€50 per facility inspected/certified
Entity annual fees
€ 180 per facility inspected for a certified entity
Additives registration fees
€ 30 per trade name of GOTS Additives
Additives annual fees
€ 5 per registered GOTS Additive, subject to a minimum fee of € 150
Other
Consultant Fees, Interest earnings, Health Insurance refunds, etc.
Use of funds 2024 (PRELIMINARY)
Standard development, implementation and quality assurance
Standard protection
Education and promotional tools
Education and promotional activities, regional and special representatives
General administration
IT and digital transformation
Governance, organisation- and staff development and management
CREATE YOUR POSITIVE IMPACT
Certification to GOTS helps to contribute to each of the 17 UN Sustainable Development Goals.
GOTS mandates fair remuneration for workers. The wages must meet basic needs and employers need to provide some discretionary income. In addition, there must be no deductions from wages used as a disciplinary measure.
Crop rotation is mandatory in organic farming. Therefore, the farmers engaged in cultivating organic fibres also grow organic food as a part of rotation, contributing to food security and reduction in hunger.
Organic farming is practised without use of hazardous pesticides or synthetic fertilisers, hence reducing farmers’ exposure to harmful chemicals, and the pollution of air and water from these sources. For processing stages, GOTS mandates that working conditions must be safe and hygienic.
When textile workers receive a decent income, they can send their children to school. The ban on child labour in GOTS leads to more opportunities for children to get an education.
For all textile processing stages, GOTS mandates that no discrimination is practised, whether based on gender, marital status, sexual orientation, etc.
GOTS mandates that potable drinking water and access to clean toilets must be provided at the workplace, and also at staff accommodation, wherever this is provided by the employer.
GOTS mandates that data on source of energy and consumption per kilogram of textile output must be maintained. The companies are also expected to provide training to staff on energy conservation.
With increasing demand for sustainable clothing, companies engaged in eco-friendly processing get more work. Therefore, there is economic benefit for participating companies as a result of more orders, the premium on organic products and preferred supplier status from buyers for organic textiles.
GOTS prohibits harmful and hazardous processing methods, driving the industry to innovate alternate non-hazardous and sustainable techniques. GOTS certification helps market entry. It also improves the prospects for enterprises in less developed countries, leading to improved industrial performance.
GOTS mandates that no discrimination is practised in hiring, compensation, etc., based on race, caste, religion, gender, marital status or for any other reason.
Decent earnings and absence of hazardous chemicals lead to better health and enhance harmony with nature. Limited overtime at the workplace provides more time with families and, hence, builds stronger communities.
GOTS-certified textiles consist of at least 70% certified organic fibres / raw materials. Strict environmental and social criteria in processing lead to responsible production. GOTS itself is a tool to internalize external costs so that the real price is paid for a product. Simultaneously, GOTS helps sustainable public procurement and promotes consumer awareness about sustainability.
GOTS mandates that local legal norms for air emissions, waste water and sludge disposal must be followed. It prohibits on-site waste burning or uncontrolled land-filling of waste. In organic farming, the soil serves as a sink for atmospheric CO2. Thus, GOTS significantly contributes to the reduction of the total global emissions through carbon sequestration.
GOTS prohibits the use of harmful chemicals. In addition, GOTS mandates that wastewater must be treated before discharge. There are strict norms for pH, temperature, organic content and oxygen demand of the wastewater being discharged by certified facilities. With the strongest restriction on AOX, GOTS prevents toxic effects and thus, secures aquatic life.
GOTS mandates the use of certified organic fibre. Research by Textile Exchange shows that organic cotton cultivation leads to reduced soil degradation. GOTS mandates the use of sustainably certified or recycled paper for packing GOTS Goods. Organic farming helps to maintain biodiversity.
Violence and physical punishment is prohibited in GOTS-certified facilities. Corruption, extortion & bribery are also prohibited as part of GOTS ‘Ethical Business Behaviour’. Participatory decision making is encouraged and the right to collective bargaining is respected. GOTS-certified facilities have non-discriminatory rules & policies.
GOTS itself is a result of harmonisation and continues to evolve in partnership. We work with stakeholder organisations representing organic farming, textile and chemical industry, also labour interests, retailers and consumers, as well as with other standards organisations, NGOs and governments.
HOW TO GET CERTIFIED
- 1
Inform yourself about GOTS
Familiarise yourself with our Standard by having a look at our materials, our latest Standard version, and our Q&A section, all of which are available on the GOTS website. This will provide an overview of the requirements that must be met for your certification.
- 2
Reach out to the GOTS Representative in your region
If you seek initial consultation, you can reach out to one of our GOTS Regional Representatives, listed on the GOTS website. If you require more detailed assistance or guidance on complex issues, a GOTS Approved Consultant can help.
- 3
Choose a GOTS-approved Certification Body
On the GOTS website we provide a list of independent GOTS-Approved Certification Bodies, responsible for the on-site audit and certification to GOTS.
- 4
Contact your GOTS Certification Body
Submit an application to the Certification Body of your choice. The application may require you to provide details about the facility or product, including its location, scope of operations and the goods it manufactures.
- 5
Prepare for the on-site audit
The Certification Body will inform you about the implementation and schedule an audit. It is important to prepare all relevant documentation and records for review. In case of detection of non-compliances, those will be assessed and a timeline for correction will be given.
- 6
Receive your GOTS Scope Certificate
Once you receive your GOTS Scope Certificate, you can leverage it to showcase your commitment to sustainable and ethical textile production. Your company will be found in the GOTS public database.
